If you want to get new customers and retain the ones you have, give them something of value. Case in point... I had to make several quick craft store runs last week to pick up one or two last minute supplies. On each of these runs, the cash register printed out a coupon for one item at 40% off. When I returned today to use my coupons, I was told that I could only use one 40% coupon per day. If I had coupons for other values, I could use them, but in order to use my other 40% off coupons, I would have to come back on three different days... or get someone else to be a "customer" for me.
Oh, and by the way, while my cranky, ever-so-not-helpful toddler does count as a royal pain, she does NOT count as a Michael's customer.
Ok, I mean I get it. You're trying to cut down on possible fraud. You don't want the same person making 15 transactions for 15 different items all in the same day only to turn around and use their 15 different 40% off coupons.
But, here's a thought for you... Instead of giving me a stupid 40% off coupon every time I come into the store that I won't be able to use anyways... how about saving me some of my valuable time? After all, I'm a mom, a cook, a laundress, a nose wiper, a tear fixer, a taxi driver and more. And oh, when I get some free time, I'm a crafter. Except I can't craft as much because in order to use my "customer appreciation" coupons I have to go to the craft store every day (never mind the fact that the craft store in mention has a "new and improved" yarn section with a selection that's worse than Wal*Mart at twice the price).
So what do you say? If you're not going to let me use the coupons, stop giving them to me. I'm not coming back to the store 7 times next week. If you can't see that the coupons came from different purchases on different days and that I'm an honest customer trying to enjoy her craft, then you're really not the type of craft store I want to visit.